Ugly Sells!

Back in May, my sister-in-law delivered a couple tubs of shoes to me that she had picked up over the previous weeks. Mostly, she sticks to my list, but every now and then, she ventures out on her own and tries a new brand. She gave me a pair that had me rolling on the floor with laughter because they were so hideous!!  I said, "Who in the world is ever going to buy those???"  She laughed and said, "I don't know. I think they're probably just ugly enough to be a really good seller!" 

So I tossed them on my to-be-listed shelf and forgot about them for 3 months. Yesterday, they ended up in the day's listing bin. I pulled them out and laughed again. I did a search for them and saw that they have a 0% sell through rate (even in New condition), but I listed them anyway. Well guess what ... they sold after only a couple of hours. I suppose the size helped (they are 11 wide), but it's just more proof that ugly sells.

Check out these other ugly listings (obviously "ugly" is subjective, so I apologize if you like any of these):

Now of course, these are all top-name fashion designers, which makes them expensive AND ugly. But my point is ... don't pass over something just because it's ugly. It just might be ugly enough to sell well!