I love that title quote from Malcolm Forbes. I had a really crummy October. I've gotten negatives, neutrals, more returns than I can count. I've been feeling very defeated this week about selling on eBay in general. Because of that, the victory that I'm about to tell you about is extra sweet to me!
JulieJ asked on eBay Underground if having a sale in our eBay stores really works. I replied to that post saying that I've never had any luck with my week-long 10% off sales. I decided to go a little more drastic this weekend and see what happens. I put my entire store 25% off for Saturday, Sunday, and Monday. Then I realized that my friend's $4000 silver set was a part of that sale, and I panicked. So I deleted that storewide sale, breathed a sigh of relief, and started over again. I didn't do completely storewide the second time, but I ended up putting about 650 out of my 750 items on sale.
The very first sale that came in was for a listing I had just listed the night before. And it was free shipping. D'oh. The point of a sale is to clear out the OLD stuff, not the brand new listings. But that's ok - I decided I wasn't going to worry about the profit margin on each individual item. I was going to focus on quantity over quality this weekend. Generally speaking, I prefer to work smarter, not harder. I prefer to sell fewer items for higher prices. But for just 3 days, I was going to throw that rule out the window and take as many sales as I could get.
Well ... let me tell you, ladies and gents. It worked. It worked in an amazingly awesome way. During the 3 days of my sale, I sold 56 items! Yes, I said FIFTY-SIX! In THREE days! How insane is that?!
- Day One: Sold 14 items for $155.11
- Day Two: Sold 20 items for $176.46
- Day Three: Sold 22 items for $421.93
So I'm convinced. Next time I have a sales slump, I'm definitely doing a 2 or 3 day 25% off sale. I strongly urge you to give it a shot next time YOU are having a sales slump. I bet you'll be pleasantly surprised. I sure was!