Thursday, September 16, 2010
A picture that sells!
The most important thing you can do to sell your item for top dollar on eBay is to have a great photo. You have to remember that your customer cannot touch what they are buying, so it is up to you to provide pictures so they know exactly what they are getting. The most important picture is the 1st picture. This is the picture that will pop up on all the searches on eBay, and will also “get them in the door” so to speak, whether it’s to look at your other listings or to view your entire store.
Follow these steps and you will have professional looking photos that will make your items stand out from the competition!
I’ve seen plenty of pictures taken from all around a seller’s house, from the dining room table with clutter in the background, from the bed with the busy quilt, the floor in the hallway and the back of a closet door. None of these are very good. They are not professional and are not for serious sellers. The most important thing you can do is be consistent. Being consistent will keep you more efficient. Efficiency saves and makes you money!
If you are selling kids clothes, it is my opinion that you do not need a mannequin. What you do need is a clean wrinkle free backdrop (I use a vinyl black or white fabric) and plenty of natural lighting. If you are selling women’s clothing, I do recommend a mannequin and here’s why. A woman wants to see how the item hangs on a mannequin so she can imagine how it might look on her. You can order a mannequin right from eBay.
Clothing you are photographing should be free of wrinkles, as this will distract the customer and will detract from the garments true beauty. Do not use a flash. It’s not necessary when you have plenty of natural light. Do not take photos at a deep angle. This is almost as bad as photos that are not rotated and you have to tilt your head to the side to view. Hint; don’t do that! Next, focus in on your subject. Take several photos, including close-ups of any special features. Don’t forget the back of the garment! Use the “macro mode” on your camera for close-ups; it’s the little flower symbol on your camera. If you have a shaky hand, use a tripod so that your picture is not blurry.
Once all of your photos are done, it’s time to edit. There are several FREE great editing tools which can be used to enhance your pictures. I use both Google Picasa 3 and Picnik. With these you can enhance the natural color and more importantly, crop the photos. Crop out any excess blank space around the subject. The small block that eBay provides to show off the item should do just that. The image should fill the block. Use these tools to your advantage for professional looking pictures which will translate into a sold item every time!
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